Understanding Nimble’s Messaging & Sponsored Content
At Nimble, we’re committed to full transparency about how we communicate with your patients — and why our messaging is a vital part of the Nimble experience.
1. Why Messaging Matters
As part of your agreement with Nimble, we provide multi-channel messaging to keep your patients informed, adherent, and engaged. These communications include:
- Prescription refill reminders
- Subscription / Auto-Fill programs
- Patient safety and education
- OTC and branded product information
- Vaccination prompts
- Point-of-care testing notifications
Some of this messaging is sponsored by healthcare partners who share our mission of improving access, adherence, and health outcomes, making it easier for patients to obtain the medications, support, and information they need. These partnerships allow us to:
- Deliver our leading patient engagement and checkout platform with no upfront cost to your pharmacy
- Continually enhance our technology and build new tools to support patient adherence — so your independent pharmacy can compete and thrive without adding to your workload
- Offer experience payments for qualified patient interactions — carefully structured to reflect fair market value and comply with federal healthcare regulations
This model ensures patients receive relevant, meaningful content while your pharmacy benefits from improved engagement — without the burden of a technology subscription fee.
Improved engagement means your patients are more likely to:
- Refill on time thanks to personalized reminders
- Respond to outreach and take action on their care
- Feel supported through every step of their medication journey
- Stay connected to your pharmacy, increasing loyalty and trust
For your team, this results in less time chasing patients, more proactive conversations, and better health outcomes — all of which strengthen your pharmacy’s reputation and long-term success in the community.
2. Where and How Messaging Appears
Nimble messaging reaches patients through three trusted channels — all clearly branded and optimized for engagement.
This messaging may look like the following:
- Email – Sent from Nimble’s domain and formatted for any device
- SMS – Delivered via Nimble’s dedicated short code for easy recognition
- In-App – Seamlessly displayed during checkout, refills, and other key touch points
Our messaging — including sponsored content — is carefully designed to be relevant and patient-centered, not disruptive. Backed by advanced machine learning and optimization, we ensure the right message reaches the right patient at the right time.
Engagement Results: Open and click-through rates for Nimble campaigns consistently outperform healthcare industry averages, demonstrating strong patient interest and value.
Message Frequency & Patient Inquiries
Patients may receive multiple campaigns per month, depending on their medication history and engagement patterns.
Patients typically recieve 3 - 4 messages per month across all channels (email, SMS, and mobile/web ads). Actual frequency varies based on each patient’s medication history and activity — meaning some patients may not receive any messages in a given month, while others may receive several.
Messages are only sent to patients who have provided consent for marketing communications. Patients can revoke their HIPAA marketing consent at any time through the app — click here for a step-by-step guide.
If a patient asks about a message, your staff can easily confirm it came from Nimble by checking:
- The message center in your Nimble dashboard
- The sender details (email domain, SMS short code, or in-app branding)
Multiple campaigns may run at the same time — this is normal and designed to meet patients’ varying needs. All messaging is privacy-conscious, and Nimble always obtains consent where required before sending or displaying digital content.
3. Pharmacy Control & Participation
To access Nimble’s services, pharmacies agree to participate in all available messaging opportunities. For compliance and consistency:
- Nimble determines which messages are shown and to whom, using automated logic
- Pharmacies cannot select or block individual sponsored messages
- You may choose to opt out of all messaging with 30 days’ notice — however, this will also terminate your Nimble agreement and platform access
Staff can always confirm message legitimacy by checking sender details.
Key Takeaway for Pharmacies
Nimble’s messaging — including sponsored content — is a core feature, not an optional add-on. It powers the value we deliver, supports compliance, and allows us to offer the platform at no direct cost to your pharmacy.
We built this model to be a win–win:
✔ Patients receive timely, relevant health content
✔ Your pharmacy benefits from powerful engagement tools — without fixed fees
We understand that every pharmacy is unique. If this model doesn’t align with your operations, Nimble may not be the right fit — and that’s okay. We’re always open to feedback and continuously improving to better serve pharmacies that share our mission: improving patient care through smart technology and communication.