All About: Marketing Nimble to Your Patients
Educating patients about Nimble before they receive messages improves their experience, builds trust, and reduces initial inbound questions. Here are a few ideas to use at your pharmacy for success with Nimble:
In-Person Education
Inform patients at pickup that they'll receive texts from 39143 for enhanced communication — it's not spam.
- Explain they can reply HELP for help, STOP to unsubscribe, or START to re-subscribe at any time. They can also unsubscribe from emails.
- Suggest saving 39143 in their contacts to easily identify future messages.
Promotional Materials
In your Welcome Kit, which you received in the mail, we’ve included:
- Display posters, table tents, and window clings that we’ve sent with this packet in visible areas of the pharmacy.
- Include bag stuffers with pickup and delivery orders.
Please post these around your pharmacy to educate your patients and staff on what’s coming with the NimbleRx platform!
Access more materials to print as needed here.
Digital Outreach
- Engage Patients on Social Media (Facebook & Instagram)
- Leverage social media to inform and engage your patients with Nimble's benefits using Nimble’s templates from the QR below — or create your own!
- Create Quick & Easy Patient Videos
- Develop video content to showcase Nimble's convenience, like a 30-second "How to Refill" screen recording, or where patients can pick up their Nimble orders once they’re at your pharmacy. Even loop Nimble promo videos on monitors in your pharmacy to capture patients’ attention!
- Promote Online Through Your Website & Email
- Extend your marketing efforts to your website & emails for increased adoption using the examples in the QR below, or craft your own branded messages.
- Website Banner or Pop-up: Add a prominent message, "Now offering quick & easy online checkout with Nimble".
- Email Blast Copy: Send an email to your patient list with language like, "Managing your prescriptions just got easier! Refill, pay, and pick up with just a few taps."
- Extend your marketing efforts to your website & emails for increased adoption using the examples in the QR below, or craft your own branded messages.