How Liberty Drug Store Strengthened Patient Communication with NimbleRx

For more than a century, Liberty Drug Store has served the community of Liberty, Mississippi. Today, owner Matt Blalock runs the pharmacy with a team of six to eight employees and fills between 250 and 300 prescriptions a day.

‍

That kind of volume brings a familiar challenge for independent pharmacies: how do you keep service personal while making the business more efficient?

‍

In a case study from the Independent Pharmacy Cooperative (IPC), Matt shares how he worked toward that goal by using IPC tools and resources in combination with NimbleRx to improve profitability, recover lost revenue, and serve patients better. NimbleRx played an important role in helping Liberty Drug Store communicate with patients more efficiently without losing the personal touch that defines the pharmacy.

‍

A clear goal: serve patients better

‍

Matt believes independent pharmacies succeed by building strong relationships with their patients. As prescription volume grew, however, the team needed a better way to keep patients informed without adding more manual outreach to an already busy day.

‍

“We meet our customers where they are, with the personal touch they expect from their hometown pharmacy,” Matt said.

‍

How Liberty Drug used NimbleRx

‍

By partnering with NimbleRx, Liberty Drug gained a simple way to make prescription management more convenient for patients and more manageable for staff. Patients could order, sign, and pay for prescriptions online. The pharmacy could also use tools designed to keep patients informed, including:

• Prescription ready notifications

• Refill reminders

• Two-way communication

• Customizable patient preferences

‍

These tools helped patients receive information in the way they preferred, while reducing the amount of time staff spent making manual outreach attempts. For Matt, that meant a new way to reach customers while maintaining the experience they expect from their hometown pharmacy.

‍

“I find NimbleRx to be very useful in communicating and reaching customers in a new way,” Matt said.

‍

With NimbleRx's solution handling routine updates and manual tasks, Matt's patients get more control over how they manage prescriptions, while giving the pharmacy team more room to focus on the people in front of them.

‍

IPC and NimbleRx: supporting independent pharmacies

‍

IPC and NimbleRx partner together to help independent pharmacies operate more efficiently, remain competitive, and continue to deliver personal care. Through the partnership, IPC members gain access to digital tools that simplify pharmacy workflows, improve patient communication, and deliver care without sacrificing personalized service communities rely on, all at no cost.  

‍

Together, the partnership helps independent pharmacies offer the convenience patients expect without losing the local relationships patients value. By reducing routine work and making prescription management easier, NimbleRx gives pharmacy teams more time to focus on patients.  Explore NimbleRx’s pharmacy solutions.